KUALA LUMPUR: Sime Darby Auto ConneXion (SDAC), the sole distributor of Ford in Malaysia, has unveiled a new brand experiential programme called “Ford Ranger Getaways” to allow enthusiasts to experience the versatility of the Ranger Life.
The series of handpicked local adventures, can be done with like-minded individuals or be guided, will allow participants to discover the potential of their Ranger themselves.
The new brand experience platform was crafted based on customer feedback, is open to all Ranger customers from Feb 5.
Each getaway has been thoughtfully curated to showcase the multiformity of the Ford Ranger lifestyle – from fun city outings and outdoor or off-road excursions to foodie trails and even flying a plane through Kuala Lumpur City Centre (KLCC).
There is also a one-of-a-kind on and off-road experience within the vicinity of Sepang, which will be held on Feb 26 for performance-certified Ranger Raptor owners and on Feb 27 for all other Ranger owners.
The programme also simultaneously aims to help boost domestic tourism, which have been hard-hit by the pandemic and to support as many local businesses as possible.
Over the years, the Ranger has transformed from a purely utilitarian workhorse and is now leading the pack as a versatile and premium truck that is sought after for work, family and play, while maintaining its Built Ford Tough DNA.
An industry first, there are a total of 15 experiences to choose from and these activities will be refreshed from time to time to ensure the outings are kept interesting.
The getaways on offer include half-day, full-day or overnight trips and prices start from as low as RM98 per person and ranges up to RM2,133, depending on the package of choice.
In conjunction with the launch of the Ford Ranger Getaways, customers can enjoy 50% savings for the on and off-road experience within the vicinity of Sepang, which will be held on Feb 26 for Ranger Raptor owners and on Feb 27 for all other Ranger owners.
Each participant can also bring along a companion for free.
Customers are encouraged to sign up quickly for this one-of-a-kind experience as only 36 slots are available on each day, on a first-come, first-served basis.
The Ford Ranger Getaway can be easily booked a online through SDAC-Ford’s new e-commerce platform – www.sdacford.com.my/shop.
Through the platform, customers can select their desired adventure and travel date as well as complete the payment transaction, all from the comfort of their home.
Confirmation will be sent via email from the time the booking is processed.
In conjunction with the Chinese New Year, SDAC-Ford will be showcasing six featured Ford Ranger Getaways, which will be aired every Friday starting Feb 12 on all Ford Malaysia social media channels.
Find out more about the Ranger Life by following the Ford Malaysia Facebook , Instagram , Twitter and channel.
Over the years, the Ranger has transformed from a purely utilitarian workhorse and is now leading the pack as a versatile and premium truck that is sought after for work, family and play, while maintaining its Built Ford Tough DNA.
SDAC managing director Turse Zuhair said Ford Ranger Getaways aimed to offer experiences that push the boundaries of what people perceive a pick-up truck to be.
“We also believe that this attracts new customers to our Ford Ranger brand,” said Turse.
