The move also comes as some legacy automakers struggle with slowing EV sales, as Tesla's move to cut prices led to an accumulation of rival EVs at dealers.
Ford, which has been pushing to shift to more EV models, said on Monday it had lowered the prices for all variants of the Lightning model.
Ford's base Pro variant will now cost customers US$49,995, compared to its prior price of US$59,974, while the higher end Platinum model will cost about 6.2% less, at US$91,995.
