Ford woos F-150 first-timers with Rattler variant


DETROIT: Ford today introduced a starter truck it calls the F-150 Rattler.

The F-150 Rattler package is built off the XL series, with FX4 content featuring skid plates to help ensure Built Ford Tough protection for a confident off-road experience, electronic rear-locking differential for enhanced traction, hill descent control for precision throttle and braking on steep descents, and specially tuned off-road shock absorbers for increased stability over tough terrain.

In addition, the F-150 Rattler features rugged all-terrain tyres for versatility and capability.

2023 Ford F-150 Rattler

The F-150 Rattler package features a dual exhaust system that combines aggressive styling with a bold sound, plus painted 18-inch aluminum wheels that add to the truck’s solid stance.

F-150 Rattler badging on the fender vents and rattlesnake-inspired graphics amplify its distinctive appearance.

Onyx seats featuring burnished bronze accents and impeccable stitching match the trim on the instrument panel to create a unique interior in keeping with the desert-inspired theme of the new F-150 Rattler.

2023 Ford F-150 Rattler

Exterior colours include Oxford White, Avalanche, Iconic Silver, Carbonized Gray, Antimatter Blue, Stone Gray, Agate Black and Rapid Red TriCoat (extra cost).

“This truck builds off the F-150 off-road legacy while allowing us to introduce new customers to the right blend of styling and value in the F-150 lineup,” said Ford truck group marketing manager Todd Eckert.

Ford said the F-150 Rattler will go on sale in the US this fall.

2023 Ford F-150 Rattler
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