KUALA LUMPUR: Denza, a premium electric vehicle brand under the BYD Group, set a new milestone with the simultaneous opening of four new dealerships across Malaysia on Friday.
The achievement is a significant step forward in Denza's plans to a rapid dealership expansion with refined customer experience.
Zhao launching the dealerships through a livestream.
The four new dealerships, launched concurrently in a co-ordinated livestream are:
> Denza Old Klang Road by Sime Motors, Old Klang Road, Kuala Lumpur
> Denza KL North by Millennium Autobeyond, Jalan Kuching, Kuala Lumpur
> Denza Balakong by Wing Hin Elegant, Balakong, Selangor
> Denza Melaka by SKK Motors, Malim Jaya, Melaka
The new dealerships will be the brand's premium experience hubs, offering full sales and service capabilities, including product displays, test drives, aftersales care and overall lifestyle experience.
Each showroom has been thoughtfully designed to reflect Denza's identity as a progressive and sophisticated brand and to provide customers with an immersive experience that goes beyond the vehicles.
BYD Malaysia managing director Eagle Zhao said the simultaneous launch of these four new dealerships was more than just an expansion of its network.
"It’s a reflection of our commitment to building lasting relationships with our customers across Malaysia.
"At Denza, we believe that premium electric mobility should be as much about the ownership experience as it is about the vehicle itself," he said.
Zhao also said the new dealerships were designed to deliver on the promise of premium customer care combined with new technologies and approaches to set a new standard in EV ownership experience.
Denza will continue working closely with local partners, stakeholders and communities to make premium electric mobility more accessible and relevant to Malaysian lifestyles.
The upmarket brand was established in 2010 through a 50:50 joint-venture between BYD and Mercedes-Benz.
Following ownership restructuring in 2021 and 2024, Denza is now fully owned by BYD.
Denza's first model in Malaysia is the Denza D9 all-electric seven-seater multi-purpose vehicle (MPV), introduced on Feb 20.
The D9 secured more than 800 bookings in the first week of its local launch.
