Genesis marks China entry with spectacular drone show

By CARSIFU | 5 April 2021

SHANGHAI: Genesis marked its arrival in China with world record-breaking drone show over Shanghai's skyline on March 29.

With the skies of central Shanghai as its canvas, Genesis employed thousands of illuminated drones to paint a picture of its brand identity and distinctive design philosophy.

A total of 3,281 drones were mobilised at the peak of the performance, setting a new Guinness World Record.

Set above the glittering skyscrapers of the iconic Shanghai skyline, the complex and innovative production was designed to showcase Genesis's unique brand concept and design philosophy.


The performance, titled the "Genesis of Genesis", represented the beginning of the brand in China and transformed the skies of central Shanghai into a canvas for thousands of illuminated drones to "paint"
the brand story of Genesis.

Audiences on both sides of the Bund witnessed the brand's signature design elements animated in the air, such as the elegant sweep of the brand's Two Lines concept expressed with the fluent lines of the unmistakable Genesis silhouette and Crest grille - as well as a preliminary look at the Genesis G80 and GV80.

The spectacular drone show broke the existing Guinness World Record for "The Most Unmanned Aerial Vehicles (UAVs) Airborne Simultaneously".

At the climax of the show, 3,281 drones came together to create the Genesis emblem, breaking the world record, sending a greeting to China while signifying its entry into the market.