SEOUL: Genesis revealed the X Gran Coupe Concept and the X Gran Convertible Concept for the first time today at the Seoul Mobility Show 2025 in Goyang, Korea.
The world premieres were held at the KINTEX convention center under the theme “Unfold a New Era of Genesis,” as the brand expressed deep gratitude to local Genesis customers and shared its aspirations to embark on a new chapter.
“In the 10 years since our launch, Genesis has been dedicated to delivering its unique values to more than 1.3 million customers worldwide,” said Genesis global head Mike Song.
“We aim to seize this opportunity as a launchpad for a new decade, showcasing models that embody Genesis' pursuit of high-performance technology and future luxury design.”
The X Gran Coupe Concept and the X Gran Convertible Concept are derivatives of Genesis’ flagship model, the G90.
Both concepts demonstrate the brand’s future position as an emotional luxury brand through distinct typologies.
The X Gran Coupe is the most iconic concept of the Genesis brand.
Another interpretation of the flagship G90, the X Gran Convertible Concept, showcases a typology that offers freedom of expression and a heightened open roof experience.
At the heart of the driving experience of both concepts are a steering wheel that features a refined aluminum third bottom spoke, which is subtly patterned to echo the texture of the small command rotaries.
The front seats with integrated safety belts feature embedded screens and rear passenger air vents and integrated displays.
The X Gran Coupe Concept features unique design elements inspired by the Mediterranean olive trees.
The entrance experience is elevated with a door sill plate bearing the model’s name.
Specially designed floor mats, adorned with olive leaf motifs, complement a tunnel section enriched with quilted stitching inspired by automotive heritage.
The olive wood veneer is microperforated to create olive-themed atmosphere lighting.
Upon entering the vehicle, the scent of Genesis leather — crafted from naturally tanned material using wastewater from Italian olive oil production and 100-percent chrome-free.
A fully quilted leather roof enriches the luxury ambiance, while the overhead console accommodates new functional enhancements.
Meanwhile, the X Gran Convertible Concept captures the spirit of fine wines, with an exterior color reminiscent of pressed grapes and an interior color that echoes the deep, rich hues of Cabernet Sauvignon grapes from the Livorno region of Italy.
