Genesis to go fully electric from 2025

By CARSIFU | 3 September 2021


SEOUL: Genesis is going electric, declaring its intent with a live stream release of its vision statement film, “Futuring Genesis” on Thursday.

The brand’s new vehicles will all be purely electric starting from 2025.

It aims to build an EV lineup consisting of eight models by 2030 and expects global sales to reach 400,000 units per year.

To drive the shift to electrification, Genesis will focus on a dual electrification strategy involving fuel cell and battery EVs. Genesis will put an effort on developing pure electric technologies such as new fuel cell systems with higher power output, and electric systems that help improve efficiency.

In addition, Genesis will devote itself to building next-generation technology that draws better performance and efficiency from lithium-ion batteries.



Along with the dual electrification strategy, Genesis announced its goal to pursue a carbon neutral brand by 2035. This is first time for a member of the Hyundai Motor Group to announce the transition.

Genesis said it plans to innovate its entire value chain, beginning with raw materials, vehicles, and parts and extending to all work sites and production plants.

Genesis presented various concepts for the future vehicles within the video including Stage Doors, which open the front and rear doors in the opposite direction without a B-pillar. Rotating Swivel Seats and mood lighting create a sense of comfort surrounding the driver, while climate control is taken care of by the new heating system inspired by the Korean “Ondol” heating.

It also presented an improved high-fidelity sound system that makes drivers and passengers feel like they’re sitting on stage with the orchestra.

“Genesis has been on an intensive, bold and successful journey, successfully establishing itself as a truly global luxury brand,” said Hyundai Motor Group chairman Euisun Chung. “Genesis is once again at the starting point of another audacious journey - the journey towards a sustainable future.”

The film also showcased the GV60, the brand’s first electric vehicle based on E-GMP (Electric-Global Modular Platform), the dedicated EV platform. Images of the GV60 were revealed in August and the vehicle is to be released in the second half of this year, leading the brand’s journey to electrification.

Genesis ended the livestream with footage teasing a future in air mobility.

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