The show, a satellite event modelled identically after the world’s foremost renowned custom and performance car show in Japan, will cover a total floor space of 130,000 sq ft and is expected to draw 150,000 visitors from within Malaysian and the Asean region.
The show is being jointly organised by MUSE Group Asia and Element X Strategies, together with San Ei Corporation as the owner of the Tokyo Auto Salon intellectual property.
MUSE Group Asia chief executive officer Riduwan Matni said the group's intent had always been to bring this prestigious event to Malaysia since it organised the very first Tokyo Auto Salon outside of Japan in Singapore in 2013.
“And after three years of planning, we are glad to announce the Tokyo Auto Salon Kuala Lumpur for 2023 is now just months away,” said Riduwan at the promotion of the event today.
In 40 years of the Tokyo Auto Salon being organised, it has grown into one of if not the top-tiered international shows for both enthusiasts and exhibitors.
What originally began as a celebration of innovative and creative displays of Japanese manufactured cars has today evolved to include all makes and types of vehicles.
The show has also become accepted as a prestigious platform by vehicle manufacturers as well as aftermarket accessories and performance parts companies to showcase their latest and most innovative offerings.
Tokyo Auto Salon Kuala Lumpur offers an exciting opportunity for big and small automotive players in Malaysia and Asean to showcase their latest products and services with different sizes of booths available for rent.
More than 50% of the floor space has already been filled, and exhibitors already confirmed for the show include Red Springs Sdn Bhd that will curate the 4x4 exhibits, Hot Wheels, EMMA Malaysia and Soon Soon Garage.
Regional auto players joining include Option 4 Wheel from Thailand and Adtory-Minshing Automotives from China.
Tokyo Auto Salon Federation director-general Junichi Fukui said taking the Tokyo Auto Salon outside Japan was with the intention of securing greater exposure for its members and tapping into new and emerging markets.
“The Kuala Lumpur show will bring a more international flair with the display of locally-modified vehicles and exhibits featuring Malaysian and Asean engineered accessories and performance parts as well as services,” he said.
In addition to local and international exhibitors, Tokyo Auto Salon Kuala Lumpur will also feature a line-up of race queens from Japan.
A number of performances and workshops have also been curated for the show and early bird ticket buyers will be in the running for a lucky draw to win two pairs of an all-expense paid trip to the Tokyo Auto Salon in Japan in 2024.
Tickets are priced at RM60 and RM28 per day for adults and children respectively, but during the early bird ticket sales period from March 18-30, tickets will be available at 30% off which are RM40 and RM18 per day for adults and children.
Tickets are available online until the day of the show from www.tokyoautosalonkl.com.
For show enquiries, kindly contact Riduwan Matni at +6017 867 6373 or email riduwan@musegroup.asia or Azman Fahmi Osman at +6019 383 8183 or at azman@musegroup.asia.
