Going bespoke: Porsche showcases one-off Panamera Turbo Sonderwunsch

SHANGHAI: The world premiere of the new Porsche Panamera was a chance for the company's bespoke team to show what they could do using the new model as a platform to showcase their skills.

Along with the arrival of the third-generation Panamera on Nov 24 here, Porsche also unveiled the one-off Panamera Turbo Sonderwunsch, which shows the attention to detail with which Porsche Exclusive Manufaktur implements the Sonderwunsch programme.

This highly exclusive, unique car visualises how a totally personal dream sports car could look for a Sonderwunsch customer.


For those with even more individual and highly exclusive expectations for their personal dream car, Porsche offers its customers the Sonderwunsch programme.

This includes consultation, planning and expert execution of custom colour and material wishes and even the building of customised one-offs.

“Our customers value the option of adding their personal touch to the design of their car. The Panamera Turbo Sonderwunsch based on the new Panamera Turbo E-Hybrid shows how flexibly and precisely we can fulfil these wishes as a vision of a customer’s dream," said Porsche's executive board member for sales and marketing Detlev von Platen.


"Specially created colour tones, individual accents, and planning down to the last detail have transformed the Panamera into a genuinely unique car.”

“The exterior of the car has been designed by experts from the Style Porsche and Exclusive Manufaktur units. The interior has been deliberately left unfinished until next year. This one-off car will inspire people to make their own very personal dream of a highly individual Panamera a reality.”

Porsche Exclusive Manufaktur has painted the inspiration model in a two-tone finish centred around the specially created colour tone Leblon Violet Metallic.


This violet colour tone has a hint of chestnut. Using an elaborate production technique, the experts from the Style Porsche and Exclusive Manufaktur units have the striking colour fade into a solid black in the lower third of the car.

The door sills and front and rear spoiler lips are in solid black. Tinted headlights, tail lights and windows continue the theme, and the tailpipes are in Bronzite.

The clear coat of the Sonderwunsch Panamera Turbo contains flakes vapourised with real gold, creating a premium look with depth effect. The exterior also features pinstripes in the also newly developed colour Avium Metallic with an integrated Sonderwunsch logo.


The face of the 21-inch centre-locking rims and the frames of the side windows are also finished in Avium Metallic. Craftsmanship and attention to detail are evident in the meticulously finished logos on the rear.

Customers can contact the Sonderwunsch Team in the Exclusive Manufaktur unit via their Porsche Centre and order the subsequent Factory Re-Commissioning of their car by Porsche.

The car is then transported to the manufacturer where it will be customised according to the customer’s wishes.

The market-specific transportation and registration prerequisites will be agreed with each customer individually in each case.

Autos Porsche