TURIN: Customisation, aerodynamics, and design lie at the heart of the latest collaboration between Goodyear and the reborn Lancia brand.
Goodyear was selected to produce a bespoke tyre for the automaker's new concept vehicle, Lancia Pu+Ra HPE.
The Lancia concept is the first vehicle of the new Lancia era, a 100% electric concept car that represents the vision of the brand in terms of design, interior home feeling, sustainability, electrification and technology.
Goodyear developed a unique concept tyre for the vehicle which includes a customised tyre sidewall design, providing a seamless integration of the vehicle’s rim with the tyre, adding to the luxurious and premium look of the concept vehicle.
The tyre sidewall provides a very high aerodynamic performance level, enhancing energy efficiency. It also has a specific construction to withstand instant electric car torque.
Laurent Colantonio, Goodyear senior director technology consumer EMEA (Europe, the Middle East and Africa) said, “This year Goodyear celebrates its 125th anniversary, so this is a fantastic moment to partner with Lancia for the re-birth of their iconic brand.
“We are thrilled to have worked on this concept tyre which made us think outside of the box regarding customisation, aerodynamics, and design.
“It was essential to marry our technical expertise with Lancia’s so we could produce a seamless tyre and rim combination which enhanced energy efficiency while remaining aesthetically pleasing.”
