Goodyear EDS tyre wins award

HANNOVER, Germany: The Goodyear ElectricDrive Sustainable-Material (EDS) tyre has received the Environmental Achievement of the Year – Tire Design award at the 2025 Tire Technology International (TTI) Awards for Innovation and Excellence.

This award was presented at the Tire Technology Expo held at Deutsche Messe in Hannover, Germany.

"This year's winners demonstrate unprecedented innovation and dedication to new tyre technologies. In this year's Environmental Achievement categories, the judges were particularly impressed by Goodyear's EDS tire, which showcased a unique combination of sustainability and tyre design," said Matt Ross, editor-in-chief of TTI and chairman of the Tire Technology Awards for Innovation and Excellence.

Unveiled at the 7th China International Import Expo (CIIE), the EDS tyre represents a major step in Goodyear's pursuit of developing the industry's first 100% sustainable-material tyre by 2030.

As China's first ISCC mark retail tyre with over 70% sustainable materials, the EDS tyre is engineered for electric vehicles.

"We are thrilled to receive this award!" said Nathaniel Madarang, Goodyear Asia Pacific President, "Goodyear's EDS tyre provides EV drivers an excellent option of high-performing tyres with ISCC-certified sustainable materials exceeding 70%. We are committed to introducing the industry's first 100% sustainable-material tyre by 2030. Goodyear's Better Future framework is an important enabler to realizing our strategic vision to be #1 in tyres and service in Luxury, SUV and EV across Asia Pacific."

The EDS tyre is designed to meet the growing demand for sustainable and high-performing tyres in the electric vehicle sector.

Engineered for the unique demands of EVs, the EDS tyre delivers superior wet braking, enhanced handling, lower rolling resistance, and reduced noise.