Great Wall Motor among Chinese companies using homegrown DeepSeek

BEIJING: Chinese automaker Great Wall Motor and China's leading telecoms providers are integrating the AI model released by DeepSeek into their offerings, the latest Chinese companies looking to capitalise on the start-up's breakthrough and attention.

Hebei-based Great Wall - China's first listed car maker - confirmed to Reuters it had integrated DeepSeek into its connected vehicle system, which it has branded "Coffee Intelligence."

State-run publication Securities Times first reported the Great Wall development on Sunday.

Separately China's Ministry of Industry and Information Technology (MIIT) said on Saturday that the country's three largest telecom companies - China Mobile, China Unicom and China Telecom - were looking to "promote the inclusive application of the latest AI technology" and were working with the DeepSeek open source model.

DeepSeek's AI platform, which threatens to upend the economics of a still-emerging industry, has spilled over into investor speculation about its potential positive effects on China's broader tech sector and to patriotic calls for an upward repricing of Chinese assets.

Chinese investors have rushed into AI-related stocks, including Chinese chipmakers, software designers and data centre operators in recent days.

On Sunday, two listed companies, Capitalonline Data Service and MeiG Smart Technology, which had been touted by investors as potential beneficiaries of DeepSeek's lower-cost model cautioned investors their business outlook had not changed - even as Beijing celebrated the efforts of other big companies to integrate DeepSeek's AI platform.

Other Chinese companies, including Tencent and Huawei have said in the last week that they have integrated DeepSeek's model into their own offerings.