KUALA LUMPUR: GWM Malaysia has introduced its 2026 Raya campaign themed “Raikan Perjalanan Menuju Keredaan” with a brand film, “Lebaran Keredaan”.
The campaign pays tribute to the journeys that bring families closer together, honouring the sacrifices made along the way and celebrating the moments that define the true meaning of Hari Raya Aidilfitri.
The film follows the stories of two characters, Faiz and Rizal, as they navigate responsibility, personal choices and family expectations in the lead-up to the festive season.
Set against familiar Malaysian experiences, the film reflects the importance of family, sacrifice and returning home with the Haval H6 HEV (hybrid electric vehicle) portrayed as a trusted companion, symbolising reassurance, comfort and peace of mind during a time when families travel to reunite and celebrate together.
GWM Malaysia recently reached a milestone with deliveries of 6,000 Haval H6 HEV units, positioning it as the second best-selling hybrid model in Malaysia.
The self-charging hybrid model eliminates the need for external charging and offers a driving range of up to 1,000km on a single tank.
With a 10-year engine and HEV battery warranty, along with a globally proven platform trusted by more than four million Haval H6 owners worldwide, the vehicle delivers long-term confidence.
GWM Malaysia is having Raya Open Houses on March 28–29 and April 11–12, where attendees can experience the Haval H6 HEV firsthand and explore its hybrid technology at over 35 GWM showrooms nationwide.
Customers who participate in the 2026 Raya Book & Win campaign between March 9 and April 30 (with vehicle registration by May 31 to be eligible for grand prizes) will stand a chance to win exclusive prizes including a 3D2N stay at Desaru Coast, a Samsung 65-inch Crystal UHD 4K Smart TV, an 11-inch iPad Air, and a Dyson Airwrap.
“Hari Raya is a time when every journey carries deeper meaning. "Raikan Perjalanan Menuju Keredaan" reflects our belief that every journey should be safe, reassuring and filled with peace of mind, especially during moments that matter most,” said GWM Malaysia chief operating officer Roslan Abdullah.
