KUALA LUMPUR: GWM Malaysia aims to launch up to six new models by next year as part of the company's strategic roadmap for 2026–2028.
Outlined in the company's next phase of growth, expansion of its product pipeline includes the soon-to-be-launched Tank 300 Hybrid Electric (HEV), two B-segment sports utility vehicles (SUV), and three C-SUV models with one of them falling under the luxury category.
The line-up is tailored in support of Malaysia’s transition toward electrification and the ASEAN New Energy strategy.
This means it is adopting a multi-powertrain approach that offers internal combustion engine (ICE), HEV, plug-in hybrid electric (PHEV), and battery electric vehicle (BEV) options across the brand's portfolio that goes across its four core marque: Haval, Tank, ORA, and WEY.
Technology also remains a key focus with GWM’s Hi4 intelligent hybrid system taking the lead.
First introduced in the WEY G9 Hi4 PHEV this year, the technology will be applied across future models.
Outside of product development, the brand is also expanding and upgrading its dealer and aftersales network as it targets for a nationwide footprint of 60 dealer outlets.
The structured expansion will focus on key strategic markets.
Their aim this year is to upgrade their corporate identity standards so that it sets a clear benchmark for a more consistent and premium retail experience across the network.
As a continued key driver of customer trust, aftersales will be supported by rigorous technical training programmes, 95% nationwide parts fulfilment, and the continued rollout of the GWM Care system to strengthen customer satisfaction throughout the ownership journey.
GWM Malaysia also reaffirmed its long-term commitment to localisation and local assembly (CKD) operations, with ambitions to position the country as an important ASEAN growth and export hub.
It is a strategy that supports the region’s New Energy Vehicle development while enabling technology transfer, expanding exports of high-value vehicles, and strengthening local capabilities through deeper localisation, stronger technical expertise, and continued talent development.
By 2028 the company is targeting a 6% market share, 60,000 annual sales, and a position among the Top 10 automotive brands in the country, including the Top 3 Chinese brands.
It recorded nearly 5,900 vehicle sales in 2025, which represents a 177% year-on-year growth.
GWM Malaysia chief operating officer Roslan Abdullah said their focus has always been on building a long-term automotive brand in this market.
"We compete through engineering excellence, intelligent platforms, advanced safety technologies, and stronger products that deliver long-term value. This is supported by a growing nationwide network.
"This disciplined approach lays a solid foundation for sustainable growth and enduring customer trust.
“The growth we achieved in 2025 shows that we are building something meaningful and that we are on the right path. It reflects growing confidence in our products, our people, and the strength of our dealers, together with our aftersales capabilities and ecosystem.
"Looking ahead, our focus is on translating this momentum into long-term value by putting the right foundations in place, so our growth is not only sustained but continues to strengthen the brand in the years ahead,” said Roslan.
