KUALA LUMPUR: In conjunction with the upcoming Merdeka celebrations, GWM Malaysia has unveiled its Merdeka Campaign 2025 with the Gaya Wawasan Malaysia theme running from Aug 16 to Sept 28.
The campaign aims to bring Malaysians together through exciting showroom activations, exclusive promotions, and a nationwide roadshow tour.
GWM Malaysia chief operating officer Roslan Abdullah said Merdeka is a time for Malaysians to reflect on how far they have come as a nation, and to look ahead with confidence and vision.
"At GWM Malaysia, we believe mobility is more than transportation, it is about empowering people, connecting communities, and driving progress.
"'Gaya Wawasan Malaysia' embodies our commitment to deliver products and experiences that Malaysians can be proud of," Roslan said.
Throughout the campaign period, participating GWM showrooms nationwide will host the Merdeka "Book & Win" contest.
Here, customers who book a GWM vehicle during the campaign weekends from Aug 16 to Sept 28, will receive two opportunities to win prizes – an on-the-spot lucky draw, as well as entry into the Grand Lucky Draw with prizes valued at up to RM120,000.
Grand Lucky Draw prizes include:
> iPhone 16 Pro (128GB)
> Nintendo Switch 2
> DJI Osmo Pocket 3
> Philips Air Purifier
> Xiaomi X20+ Robot Vacuum
> Samsung Galaxy A56
> Marshall Acton III Bluetooth Speaker
> Sony WH-1000XM5 Noise Cancelling Headphones
> Galaxy Watch 7
> Dyson Cool Fan
The campaign will held every Saturday and Sunday over seven weekends from Aug 16 to Sept 28 at authorised GWM showrooms nationwide.
GWM Malaysia will also offer special promotions across its entire model lineup where buyers can enjoy attractive deals, value-added packages and more savings.
The GWM Goes on Tour roadshow will continue to bring the GWM experience directly to Malaysians across the country, offering test drives, interactive activities, and roadshow-exclusive deals.
The tour will visit:
Central Region
> Mid Valley Megamall, Kuala Lumpur: Sept 10–14,
> 1 Utama Shopping Centre, Petaling Jaya: Oct 7-Nov 6,
Northern Region
> Sunway Carnival Mall, Penang: Oct 30-Nov 2,
> Ipoh Parade, Ipoh: Nov 6–9
GWM Malaysia has officially opened its latest showroom in Klang, located at at PT 4209, Jalan Kapar, Kawasan 18.
Spanning 3,900sq ft, the facility features a spacious 1,140sq ft customer lounge and three fully-equipped service bays with the capacity to service up to 200 vehicles each month.
Open daily from 9am to 6pm for sales, and from 8am to 5:30pm for service, the new outlet is designed to deliver a premium retail experience paired with efficient, reliable aftersales support — reinforcing GWM’s commitment to serving Malaysian customers.
For details, visit the nearest GWM dealership or log on to www.gwm.com.my.
