Hap Seng company appointed first Smart dealer in Malaysia

SUBANG JAYA: Smart distributor Proton New Energy Technology Sdn. Bhd. (PRO-NET) has appointed its first dealer ahead of the launch of the smart #1 by the end of 2023.

Hap Seng Smart Sdn Bhd, part of the Hap Seng Group, also deals in Mercedes-Benz. It will open its first Smart showroom in the fourth quarter at Jalan Sultan Ismail, Kuala Lumpur followed by another in Balakong, Selangor.

PRO-NET said more dealers would be announced soon.

Apart from getting new dealers, PRO-NET would also set up smart Brand Centres or smart Spaces to enagage with customers and the public.

Appointment Ceremony - Group Photo with smart #1
Behrend (third from right) and Zhang Qiang (far right) at the smart authorised dealership appointment ceremony recently. With them are PRO-NET and Hap Seng officials.

Hap Seng Smart is expected to leverage on the technical expertise of the parent company, Hap Seng Group which has established a foothold as one of the leading automotive dealers in Malaysia with over
50 years of history in automotive retailing.

"The new dealership marks PRO-NET’s entry into the premium retail automotive market, as well as the latest EV market in Malaysia,” said PRO-NET CEO Zhang Qiang.

Exterior Design Concept of Hap Seng Smart Dealer in Balakong

“This partnership between Hap Seng Group through Hap Seng Smart and PRO-NET reflects not only our confidence in smart’s universal appeal but also shows our commitment to promote a low-carbon mobility future in Malaysia,” said Hap Seng Consolidated Bhd Group chief operating officer and Hap Seng Automotive Division chief executive Harald Behrend.

PRO-NET is the official importer and distributor of smart vehicles in Malaysia and Thailand.

Appointment Ceremony - Pic 01
Interior Design Concept of Hap Seng Smart Dealer in Balakong
Autos smart