NEW YORK: Harman's Ready Display product is the first to achieve the HDR10+ Automotive certification, setting a new industry benchmark for in-vehicle display performance.
Harman said this can transforms the car ride into a cinematic journey, redefining how passengers see, feel and connect with content on the move.
With this milestone, Harman boasts the industry’s first HDR10+ Automotive certified display, allowing drivers and passengers to enjoy lifelike visuals with cinematic depth, detail and consistency in any lighting condition.
The automotive technology leader and subsidiary of Samsung Electronics Co Ltd, said it collaborated with Samsung and Panasonic in establishing the HDR10+ Automotive technology specification, helping define how high dynamic range content should be experienced in vehicles.
Developed by HDR10+ Technologies LLC, the certification ensures that in-vehicle displays reproduce High Dynamic Range (HDR) content with fidelity — even under the challenging lighting conditions of a car cabin.
To earn certification, displays must pass several comprehensive evaluations.
These tests confirm that the display can deliver cinematic-quality visuals with consistent brightness, contrast and colour accuracy across varying lighting conditions and viewing angles.
The certification also validates HDR10+ “Adaptive” capabilities, which dynamically adjust brightness and colour based on ambient light, ensuring a consistent viewing experience whether driving under midday sun or city lights.
“We’ve long envisioned bringing the living room experience into the car,” said Harman International vice president and Ready Display business lead Shilpa Dely.
“Earning the world’s first HDR10+ Automotive certification is how we’re delivering on that commitment — setting a new benchmark for immersive, in-cabin display quality that automakers and consumers can trust.”
Harman Ready Display, powered by Samsung’s cutting-edge Neo QLED technology, is designed to be both visually brilliant and dynamically intelligent.
The lineup includes the NQ3, NQ5 and NQ7 series, each engineered to thrive in the ever-changing lighting environments of a car cabin, from blazing midday sun to the shifting glow of city lights.
With intelligent image algorithms, these displays dynamically optimise contrast, brightness and colour in real-time.
