SEREMBAN: Hino Motors Sales (Malaysia) Sdn Bhd (HMSM) has launched its new Hino 300 Series Euro 5 light commercial vehicles (LCVs).
The event was held at the Hino Total Support Customer Centre (HTSCC) in Sendayan.
It marked the unveiling of two upgraded models, the 4-wheeler and 6-wheeler, with the theme “Strong, Smart and Smooth for Your Business.”
The launch event also featured a press conference and exclusive test drive session for dealers and media.
Guests had the opportunity to test drive the new trucks on HTSCC’s dedicated test track, experiencing firsthand the enhanced acceleration, braking, and manoeuvrability under real operating conditions.
The new Hino 300 Series Euro 5 models combine enhanced engine performance, improved fuel efficiency, and advanced safety features.
These upgrades reflect Hino’s commitment to supporting its customers through stricter emission regulations and a growing need for safer, more sustainable commercial vehicles.
“This model is not just a truck. It is our answer to changing customer needs. With better fuel efficiency, more comfort, and a safer driving experience, we want to help our customers grow their business with confidence,” said Hino Motors Sales managing director Hiroshi Takahashi.
The new Hino 300 Series Euro 5 delivers 150PS and 420Nm of torque, providing consistent flat torque for long hauls without high RPM strain.
Built on a reinforced high-tensile steel chassis, it offers stronger load capacity, safety, and durability.
An upgraded 80 amp alternator also supports high-demand applications such as refrigerated bodies.
Meanwhile, Hino-Connect telematics brings real-time fleet insights with tracking, driver behaviour analysis, fuel monitoring, SOS alerts, and service reminders.
Inside, the redesigned front grille, refreshed interior with silver trims, power window controls, and a new seven-inch touchscreen infotainment system with navigation and smartphone connectivity elevate comfort and convenience.
Customers can choose between automatic transmission (AT) and manual (MT).
The AT comes with a sequential gear shift system that makes city driving easier and less tiring, while also allowing manual gear changes for greater control, similar to a manual experience.
The MT, on the other hand, is optimised with gear ratios that enhance gradeability, making it well-suited for long-distance hauls.
The new models feature airbags, Emergency Locking Retractor (ELR) seatbelts, disc brakes (4-wheeler), and advanced brake systems such as Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD), and the Brake Override System (BOS) for maximum safety.
Hino has also integrated its Diesel Particulate Active Reduction (DPR) system, which efficiently reduces harmful emissions without requiring AdBlue.
The auto regeneration and one-touch manual regenerations will ensure long-term engine health and environmental compliance under the Euro 5 standard.
Every purchase of the Hino 300 Series Euro 5 comes with an optional added support, including the Hino Membership programme with up to seven years or 300,000km warranty, towing assistance, exclusive discounts, and free service items.
Customers will also benefit from the Free Service Programme, which covers five complimentary services for parts, lubricants, and labour, along with a free three-year subscription to Hino-Connect for smarter fleet management.
In response to the latest regulatory requirements from the Road Transport Department (JPJ), Hino has equipped its new models with Speed Limiter Device (SLD) capability, which aligns with the government’s efforts to reduce accidents and enhance fleet safety.
Both the 4-and 6-wheeler models are pre-fitted to support the government’s Speed Limiter Device (SLD) regulation.
As part of the launch promotion, HMSM is launching limited-time pre-booking campaigns for its new 300 Series Euro 5 models.
Customers who pre-book the 4-wheeler between Aug 1 and Sept 30 will receive a complimentary Kangaroo Bar and Reverse Camera, while pre-bookings for the 6-wheeler will run from Oct 1 to Nov 30.
In addition, a nationwide Euro 5 Open Day Roadshow will be held at selected Hino authorised dealers, offering customers the chance to test drive the new models and consult directly with Hino authorised dealers.
