Honda Malaysia powers ahead to retain lead position

By CARSIFU | 5 January 2023


PETALING JAYA: Honda Malaysia today announced that the company has recorded more than 80,200 units of total sales in 2022 and achieved its sales target of 80,000 units.

It said the 2022 sales was an increase of 51% over 2021 sales, enabling Honda Malaysia to retain its position as the No.1 car brand in the non-national passenger vehicle segment for nine consecutive years since 2014. From the overall sales, March recorded the highest sales with more than 10,500 units sold.

The 2022 sales performance was attributable to the launch of the Civic in January. To further create excitement in the market, Honda Malaysia launched the HR-V in July, which raised the bar in the compact SUV segment and is one of the top three contributors to Honda Malaysia’s overall sales.

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The company ended the year on a high note with the launch of the Civic e:HEV RS in November, which it said received an overwhelming response from the market.

The best-selling Honda car in 2022 was the B-segment City, which contributed 36% to the company’s overall sales. The City Hatchback and HR-V were among the top three best-performing models at 20% and 14% of the total sales. In terms of regional sales, the Central region was the highest contributor at 51%, followed by Southern region and Northern region at 19% and 17% respectively.

Honda Malaysia said the company would continue providing the best quality in terms of its product offering as well as sales and after-sales services.

It also said it was upbeat about the automotive sector in 2023, adding that it was going to be another exciting year with healthy competition in the industry.

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