Honda Malaysia retains crown in non-national passenger car segment for 10 straight years

PETALING JAYA: Honda Malaysia recorded more than 80,000 units of total sales, achieving its annual sales target for 2023.

This enabled Honda Malaysia to retain its top position in the Non-National Passenger Vehicle Segment for the 10th consecutive year since 2014.

In 2023, Honda Malaysia had launched four new models in the second half of the year.

The models were WR-V, City, Civic Type R and All-New CR-V.

The three top-selling models in 2023 are City, HR-V and City Hatchback contributing 30%, 25% and 13% respectively to the Company’s overall sales.

In addition, the WR-V, HR-V, CR-V and Civic emerged as No.1 in their respective segments.
Photo 2 - Honda HR-V (RGB) (Custom)

Honda Malaysia managing director and CEO Hironobu Yoshimura said 2023 proved to be a challenging year where the company faced a competitive market.

“However, Honda Malaysia managed to overcome and achieved our sales target in 2023 with strong support from our dealers and the Malaysian government. Additionally, we would like to express our heartfelt gratitude to all Honda customers who have played a crucial role in this achievement through their unwavering support towards the Honda brand,” he said.

Honda Malaysia’s remarkable achievement this year was largely contributed by the launch of the WR-V in July.

The iconic small SUV received overwhelming response from the market. The RS variant is the largest contributor, accounting for 60% of the total sales to-date.

The company sold more than 7,800 units of the WR-V within the first six months of launch, confirming the popularity of the WR-V in Malaysia.

Besides that, sales for Honda Malaysia’s hybrid models (e:HEV) also increased from more than 4,100 units in 2022 to more than 7,700 units in 2023.

This represents an impressive 87% growth for the e:HEV models.

In 2023, Honda’s e:HEV models contributed 28% to overall hybrid sales in Malaysia, which is a significant contribution to the growth of xEV’s in the country.

Photo 3 - City Hatchback (RGB) (Custom)
Photo 4 - WR-V (RGB) (Custom)
Autos Honda