TOKYO: Honda Motor Co Ltd will adopt a new H logo with a refreshed design to represent its automobile business.
Since its first adoption in 1963 as a symbol to represent Honda automobiles, the H logo has always been used for Honda automobile products and business activities, while undergoing several design changes over the years.
The H logo design was refreshed in conjunction with the development of next-generation EVs (electric vehicles), including the Honda 0 Series.
Honda said it refreshed the H logo design to express its commitment to the transformation of the company as well as its corporate attitude of going beyond the origin of Honda and constantly pursuing new challenges and advancements.
"The new design expression, like two outstretched hands, represents the commitment of Honda to augment the possibilities of mobility and sincerely serve the needs of the customers of Honda automobile business," said the company.
The new H logo will be applied to next-generation EVs, and next-generation hybrid-electric (HEV) models, starting with the models to be introduced to the market in 2027 and beyond.
Honda will expand the use of the new H logo to represent its automobile business as a whole, including not only automobile products but other customer touchpoints such as dealership locations, communication initiatives and automobile motorsports activities.
The company said the new H logo will represent the “second founding”, where Honda aims to offer new value beyond customer expectations with cutting-edge technology and ideas without being bound by conventional ideas, practices and ways of doing things.
