Honda to launch new EV brand called e:N Series in China next year

BEIJING:: Japan's Honda Motor will launch a new electric vehicle brand in China next year, it said today, and will only launch battery electric, hydrogen fuel-cell or petrol-electric hybrid vehicles there from 2030.

Known for its fuel-efficient internal-combustion engines, Honda sold over 1.6 million vehicles in China last year.

The new brand will be called "e:N Series" and it plans to roll out 10 models with partners GAC and Dongfeng Motor over the next five years, Honda said.

Its two joint ventures, GAC-Honda and Dongfeng-Honda, plan to build new EV-only assembly plants that are expected to begin production in 2024.

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The planned new models will use a new vehicle operating system and are being developed based on an auto product platform designed for electric vehicles.

Honda will set up an e:N Series section in all its existing retail stores.

Over time, Honda also plans to set up dedicated e:N Series retail stores but did not provide detail on that plan.

Honda has roughly 1,200 Honda brand stores currently.

China's sales for electric, plug-in hybrid and hydrogen fuel-cell vehicles are expected to reach three million this year, the China Association of Automobile Manufacturers said on Tuesday.

Honda will continue to sell existing gasoline-powered models even after 2030, it said.