While no official details were announced, at a media presentation last Friday, Honda Malaysia stated it will launch its first small sport utility vehicle (SUV) in the third quarter.
"Upon its arrival, Honda Malaysia will become the first Japanese mass market manufacturer to enter the small SUV segment," the company said.
This small SUV is billed as coming with a comprehensive package of vibrant and bold design, advanced technology, practicality, and comfort, and will be the perfect companion for young professionals and families who enjoy travel and outdoor activities.
In Thailand, the WR-V is offered in two grades, namely the SV at 799,000 baht (RM105,174) and RS at 869,000 baht (RM114,388).
Both are powered by a 1.5-litre 1.5L i-VTEC DOHC engine which produces 121ps at 6,600rpm and 145Nm of torque at 4,300 rpm. mated to a CVT automatic transmission system.
As for size, the WR-V is 4,060mm (length); 1,780mm (width); 1,608mm (height) and has a 2,485mm wheelbase.
Ground clearance is at 220mm.
Both WR-V grades come with the Honda Sensing suite as standard, and this consists of Collision Mitigation Braking System (CMBS), Lane Keeping Assist System (LKAS), Road Departure Mitigation System With Lane Departure Warning (RDM with LDW), Auto High-Beam (AHB), Adaptive Cruise Control (ACC) and Lead Car Departure Notification System (LCDN).
The RS also gets LaneWatch, which uses a camera installed below the left, passenger-side mirror to relay an image of the area on the left side of the vehicle to the central display screen.
This makes it easier and safer to change lanes or make turns.
Including market expectations of the WR-V's arrival, Honda Malaysia plans to launch three all-new models and a facelift model in 2023.
Meanwhile, the company is aiming to sell 80,000 cars, with 12.3% market share in 2023.
Honda Malaysia president and chief operating officer Sarly Adle Sarkum said, “2023 marks a great milestone for us as Honda celebrates its 75th anniversary."
Also, Honda Malaysia will further strengthen its hybrid technology in the Malaysian market.
"We were the pioneer in introducing hybrid technology in the country 19 years ago. The technology has evolved significantly since, starting with Integrated Motor Assist (IMA) to Sport Hybrid i-DCD, and now we have taken a step further with e:HEV technology,” he said.
Honda Malaysia all set to launch four models in 2023