KUALA LUMPUR: Hong Leong Yamaha Motor (HLYM) has announced a major strategic expansion in its big bike business, capitalising on rapid growth across Malaysia’s 250cc and above motorcycle sector.
The company pointed out that total industry volume (TIV) for the segment had surged 73% between 2025 and 2026, with medium-term projections pointing to an overall market volume of 110,000 units.
To capture this demand and consolidate its market leadership, HLYM is revamping its big bike operations with a dedicated completely built-up (CBU) initiative.
Under this strategy, the company will scale its current lineup from seven models to more than 20 CBU and completely knocked down (CKD) offerings in the coming years.
The venture is anchored by a tripartite agreement between HLYM, Yamaha Motor Co Ltd (YMC), and DRB-Hicom Auto Solutions Sdn Bhd (DHAS), pooling regional manufacturing, distribution and assembly expertise to drive the brand's long-term growth.
As part of this expansion, HLYM has launched the Blu big bike network comprising three key entities - Blu Nexus, Blu Universe and Blu Point, which is designed to create a ecosystem spanning retail, after-sales service, lifestyle and community engagement.
Meanwhile, the Blu Nexus flagship Yamaha big bike showroom located at Kompleks Hong Leong Yamaha in Sungai Buloh, is designed around an immersive diorama concept.
The space showcases Yamaha’s core big bike riding categories and lifestyle segments: SuperSport, Naked, Automatic, Touring, Sport Heritage (Café Racer) and Adventure.
In addition to curated apparel and exclusive merchandise, the showroom features static display models, allowing enthusiasts to evaluate rider ergonomics, riding posture, and seat heights firsthand.
Also, Blu Universe will include a network of 19 dedicated premium dealerships rolling out across Malaysia through the first quarter of 2028.
The first four outlets will open by end-2026.
Effective Jan 1, 2027, all Blu Universe dealerships will serve as the official retail network for HLYM’s full lineup of 250cc and above models.
Every Blu Universe centre features an integrated Blu Care service hub staffed by certified technicians and service advisors, and supported by genuine Yamaha spare parts and high-touch customer amenities.
These include door-to-door pick-up and delivery service, dedicated motorcycle washing and polishing (bike spa), and free riding skills training with every purchase.
Additional services are available at selected Blu Universe outlets, and they include free gear fitting as well as bike concierge services for storage and maintenance.
For customers seeking only Yamaha big bike models up to 250cc, a total of 43 Blu Point dealerships nationwide will provide continued access to HLYM’s full range of products up to 250cc, in the absence of Blu Universe in certain states.
Also, from January 2027 onwards, selected Blu Universe dealers will offer premium test-riding programmes.
