Themed “Beat of Mechanics” to honour mechanics working behind the scenes to keep drivers safe on the road, Castrol aims to honour mechanics' dedication to the automotive service profession throughout March 2021 through a fully virtual experience with social media activations, giveaways and advertising.
These experiences aim to increase awareness for mechanics' importance to Malaysian society and how they keep the economy moving through thick and thin.
The annual event started in 2019 and is a move by Castrol to highlight the importance of mechanics in mobility.
The campaign features a social media contest whereby Castrol will be giving away two years’ supply of its most advanced fully synthetic Castrol EDGE 5W-40 4L engine oil, along with a host of Castrol limited edition merchandise to 20 lucky winners.
Taking a cue from Tik Tok, the contest, called the “Beat of Mechanics” calls upon social media users to demonstrate their talent for dance moves by making a short video of their own, based on the #beatofmechanics music and a predefined choreography displayed in the video coupled with their own creativity.
The video must also feature a vehicle, as a tribute to mechanics.
Contestants may post the video on their personal Facebook, Instagram or Tik Tok pages and by adding the official hashtags #beatofmechanics & #CastrolHariMekanikMalaysia.
To find out more about Castrol and its products, visit www.castrol.com/my
