SEOUL: Hyundai Motor Company and Korean boy band BTS are releasing a new song, “IONIQ: I’m On It,” as part of Hyundai's launch campaign for its EV brand.
BTS’ first music project with Hyundai is available for free download on the brand’s website. The music video will premiere on the company’s YouTube channel on Sept 2.
The brand song “IONIQ: I’m On It” gives voice in line with IONIQ’s goal to offer customer-centric EV experiences centered on connected lifestyle solutions.
READ MORE: Hyundai positions Ioniq brand for electric vehicles
The song’s lyrics—sung and rapped by BTS’s RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook — express feelings of discovery, curiosity, hope, creativity, and inspiration for the future, affirmed by the refrain "IONIQ takes me there." The music video would feature Hyundai’s latest concept EV Prophecy unveiled in March.
The IONIQ masterplan calls for Hyundai to introduce three new EV models over the next four years with more to follow, including IONIQ 5, a mid-sized CUV, IONIQ 6, a sedan, and IONIQ 7, a large SUV.
Fans who want to further celebrate IONIQ with BTS can take part in an online event for a chance to win a limited-edition cassette tape-shaped music player. The music player contains two tracks – “IONIQ: I’m On It” and individual messages from each member of the band.
