MUNICH: The Hyundai Concept Three is the first compact electric vehicle (EV) concept under the Ioniq sub-brand.
The concept made its global debut at IAA Mobility 2025 in Munich recently.
The Concept Three demonstrates Hyundai Motor’s vision for meeting surging demand for compact EVs in Europe — driven by urbanisation, sustainability regulations and the growing need for space-efficient solutions.
Hyundai Motor Europe president and CEO Xavier Martinet said, "Concept Three represents the next step in Hyundai Motor’s electrification journey. With its compact dimensions and Art of Steel design language, it embodies our vision of delivering mobility that is practical, accessible and emotionally resonant”.
Hyundai's Art of Steel design language transforms the strength and flexibility of steel into a language of sculptural beauty.
Inspired by Hyundai Motor’s advanced steel technologies, the material’s natural formability reveals flowing volumes and precise lines that evoke the distinctive aesthetic quality of steel — powerful, gentle and timeless.
Meanwhile, the Concept Three's Aero Hatch profile delivers aerodynamic efficiency and a distinctive roofline combined with a vertical tailgate, emphasising urban versatility.
Parametric Pixel lightings are featured on both front and rear of the Concept Three.
The pixels are now more expressive, forming a gradient that adds depth and visual rhythm to the overall design.
The exterior wears an anodised-effect finish that channels the spirit of Hyundai’s Art of Steel design language — a celebration of material as muse.
Lemon-tinted glass and matching wheels forge vibrant links between exterior and interior, the cabin defined by soft yellow and grey tonalities that play across shifting textures to create a space that’s both calm and expressive.
The cabin design creates environments that feel warm, intuitive, and calming.
Modular ‘Bring Your Own Lifestyle (BYOL)’ widgets offer tailored experiences that allow customers to personalise their journey.
Also, the Concept Three has Mr. Pix - a symbolic character integrated throughout the car that evokes curiosity, joy and emotional connection, offering playful storytelling through ‘hidden surprises’ and interactive design elements.
The interior envisions the use of sustainable materials such as ocean waste textiles and lightweight aluminum foam.
Hyundai Motor’s electrification roadmap for Europe include offering an electrified version of every model in Europe by 2027 and releasing 21 global EV models by 2030.
The group also aims to advance hydrogen fuel cell technology as a clean energy solution for future mobility.
Another commitment is to transition European production facilities to renewable energy while extending the integration of recycled and sustainable materials into vehicle designs.
