SEOUL: Hyundai Motor Group has marked a new phase in its autonomous driving technology strategy, after putting its Data Flywheel into full operation.
The Data Flywheel operates as a virtuous cycle in which data collected from vehicles is used to train and validate AI models, with improved models subsequently deployed back to vehicles to generate new data.
The group also benefits from significant advantages at the starting point of the Data Flywheel: data acquisition.
Hyundai Motor and Kia sell more than seven million vehicles annually across 190 countries and regions.
This global production footprint provides a foundational advantage for autonomous driving data collection.
Currently, the Group operates 40 dedicated data collection vehicles around the clock to gather driving data.
During the group’s “HMG Autonomous Driving Media Day” at 42dot headquarters in Gyeonggi Province, Korea, the group identified the Data Flywheel as a key element of its autonomous driving competitiveness.
Also, the group unveiled footage of an Atria AI-equipped SDV Testbed navigating complex urban traffic without driver intervention.
Operating at a Level 2++ capability, the autonomous driving system showcased in the footage illustrates how the Data Flywheel is enabling a continuous cycle of learning, validation and performance improvement.
The group will integrate Nvidia’s validated vehicle AI computing platform and autonomous driving software into its software-defined vehicle (SDV) architecture.
This track prioritises accelerated deployment while building a foundation for scalable data-driven development.
Production vehicles equipped with Nvidia solutions-based Level 2+ autonomous driving capabilities are targeted for the first half of 2028.
Meanwhile, Level 2++ production vehicles are targeted for the second half of 2028.
