Hyundai Motor announces N brand's entry into China

SHANGHAI: At Auto Shanghai 2023, Hyundai Motor unveiled the exterior design of the new Elantra N (badged as Avante N in Korea), marking the N brand’s full-scale entry into the Chinese market.

The new Elantra N is a high-performance sedan based on the facelifted new Elantra standard model, which launched in Korea in March.

Its dynamic driving capability is inspired by Hyundai Motorsports.

“With the introduction of high-performance N brand, Hyundai wants to offer Chinese customers a different driving experience with our outstanding quality and technologies,” said HyukJoon Lee, executive vice president of Hyundai Motor Group China (HMGC).

“The new Elantra N, one of the most beloved N brand models around the world, will be a game changer in the Chinese market,” said Till Wartenberg, vice president and head of N brand and Motorsports.

Carsifu Hyundai N brand 2023 (1)

The front of the new Elantra N has a lower stance with enlarged black trim and exterior color garnish compared to the base model.

On the sides, N-specific red strips across the front and rear bumpers, including the side sill moldings.

In addition, the black anodized emblem will be the new design identity of the N brand starting with the new Elantra N.

At the rear, the black bumper has been enlarged and a boat tail detail has been added.

Hyundai Motor plans to launch a new high-performance N model in China, starting with the new Elantra N in the second half of this year.

The company will introduce high-performance electrified model Ioniq 5 N in July this year as well, based on N brand’s first-ever electrified model and scheduled for launch next year.

“With all three of N brand’s core driving characteristics, Ioniq 5 N marks the beginning of a new era of high-performance electrification, and we are confident that it will set a new benchmark for sustainable high performance,” said Wartenberg.

Hyundai Motor also introduced the N brand’s acclaimed ‘rolling lab’ concept cars, RN22e and N Vision 74, which further demonstrate the brand’s electrification vision while embodying its motorsport-inspired performance characteristics — corner rascal, racetrack capability and everyday sportscar — to further enhance understanding of N brand’s competitiveness and vision.
Autos Hyundai