SEOUL: Hyundai Motor Company was honoured with eight awards across diverse categories at the prestigious International Design Excellence Awards (IDEA).
Established in 1980 by the Industrial Designers Society of America (IDSA), IDEA is one of the world's most esteemed design competitions.
Each year, it celebrates outstanding design achievements across various categories, based on criteria such as design innovation, user benefits and social impact.
“We are truly honoured to receive this recognition from IDEA. It affirms our commitment to delivering innovative designs that not only enhance mobility but also enrich lifestyles and reflect our responsibility to society,” said the group's executive vice president and Hyundai & Genesis Global Design head SangYup Lee.
“We will continue to push boundaries in design excellence across vehicles, spaces and services to further strengthen Hyundai Motor’s global brand value.”
In the Automotive & Transportation category, Hyundai Motor earned a Bronze for its electrified large SUV (sport utility vehicle), the Ioniq 9, while both the premium SUV, the all-new Palisade, and the hydrogen-electric concept car, Initium, were recognised as finalists.
In the Environments category, the CX Smart Farm at the Hyundai Motor Group Innovation Centre Singapore (HMGICS) received a Silver, while the Na Oh restaurant was named a finalist.
Both projects demonstrated Hyundai Motor’s expertise in brand design and marketing, showcasing innovative spatial design and diverse brand values, despite being located within a manufacturing facility.
The CX Smart Farm, the world’s first interactive, robotics-based smart farm, also received the Curator’s Choice Award, a distinction granted to only one project per year, regardless of category.
This marks Hyundai Motor’s second consecutive win, following the 2024 honour for the Hyundai Heritage: Retrace Collection Book ‘PONY’.
In the Commercial & Industrial category, the X-ble Shoulder, an industrial wearable robot developed by Hyundai Motor and Kia’s Robotics LAB, was recognized as a finalist.
In the Service Design category, the Automatic Charging Robot (ACR) Service was also honoured as a finalist.
Beyond IDEA, Hyundai Motor has underscored its global design excellence by securing victories across all four of the world’s major design awards: the iF Design Award, the Red Dot Design Award, the Good Design Award, and IDEA.
