MUNICH: Hyundai Motor Group has opened a new €150mil (RM723mil) facility at the Hyundai Motor Europe Technical Centre (HMETC) in Rüsselsheim am Main, Germany.
This marks a major milestone in its commitment to European innovation and engineering excellence.
Square Campus is the most significant investment in R&D (research and development) facilities at HMETC since the opening of the Round Campus in 2003.
It underpins the development of innovative, market leading technologies, and will play a vital role in the development of future Hyundai, Kia and Genesis models in Europe.

HMETC managing director Tyrone Johnson said, “The investment at Square Campus is a clear sign of our commitment to the region and reflects the importance of Europe in our long-term growth strategy."
"The extensive new capabilities at HMETC give us more independence and flexibility, while creating exciting new opportunities for collaboration between our brands. Fundamentally, Square Campus will also support us as we continue to grow our market share in Europe, developing new vehicles and technologies designed around the needs of our customers.”
The 25,000 sq metre site is equipped with the largest semi-anechoic chamber within the Group, allowing unrestricted Noise, Vibration and Harshness (NVH) and drive-by noise testing with complete independence from weather conditions.
Highly advanced dyno facilities at Square Campus play a key role in development, allowing for the comprehensive testing of vehicles and individual components, compatible with all-electric, hybrid and ICE (internal combustion engine) powertrain applications.

The facility is also equipped with a new EV (electric vehicle) charging laboratory, a state-of-the-art driving simulator, and new facilities for extended Electronics System Development – including Over-the-Air-Updates (OTA), Cybersecurity, and Advanced Driver Assistant Systems (ADAS).
These industry leading capabilities allow HMETC to test and validate every type of vehicle under real world conditions.
Square Campus supports the Group’s environmental objectives, incorporating recycled materials, photovoltaic panels and heat pump systems.
The significant expansion is also a foundation for the continued growth of HMETC’s team, which has increased by 20% since 2024, with the organisation now employing now more than 500 employees.
