KUALA LUMPUR: Hyundai Motor Malaysia (HMY) has plans to expand its dealership network, and recently signed letters of intent (LOIs) with four dealer partners – BHS Auto Hyundai Sdn Bhd, Palm Auto Sdn Bhd, Anggerik Motor (Senai) Sdn Bhd, and Heng Lian Enterprise Bhd.
The LOIs cover six outlets in areas including Ipoh, Petaling Jaya, Senai, and Kuching, identified based on market demand, customer reach, and growth potential.
The partnerships signal a new phase of growth for HMY in the market, reinforcing the brand’s long-term commitment to deliver greater accessibility and consistent service standards.
By prioritising optimised network coverage and deeper collaboration with selected partners, HMY aims to maintain consistent brand and service standards across a resilient, future-ready retail network.
Through the dealer partners’ established customer base and sales capabilities, HMY aims to deepen its market reach while delivering a consistent Hyundai ownership experience.
“These partnerships are a strategic plan designed for sustainable growth while ensuring the Hyundai brand is more accessible, reliable and more responsive to our customers needs,” said Hyundai Motor Malaysia managing director Jahabarnisa Haja Mohideen.
“By strengthening our dealership network through the right partners in the right locations, we are establishing a strong platform to serve customers more effectively nationwide.”
