Hyundai reveals Ioniq 5 Disney100 Platinum Concept at New York Auto Show

NEW YORK: In celebration of Disney’s 100th anniversary, Hyundai Motor America unveiled its special Ioniq 5 Disney100 Platinum Concept car at the New York Auto Show.

The car features special Disney-inspired visual accents and entertainment including lighting and iconic Disney music.

This is the first time ever that Hyundai vehicle designers have created a vehicle with visual creative input from Walt Disney Imagineering.

Details about the limited production vehicle concept revealed at the NY Auto show are anticipated later this year.

Concept features include:

> Gravity Gold Matte exterior colour
> Disney-inspired wheel styles
> Disney100 Platinum Edition exterior badging
> Disney100 logo embossed on front seat headrests and center console
> Disney100 logo on the floormats
> Lamp screens with Disney sparkle animations across headlights and taillights
> Moon roof etching details with a touch of pixie dust
> Disney-themed intro on the interior screen upon turning the car on which features iconic Disney music, the Disney100 logo and pixie dust
> Interior synchronised light show featuring changing light modes

Note that the features listed are for the show-car only. Actual production model may vary.

The Ioniq 5 Disney100 Platinum Concept is part of a 360-degree integrated marketing campaign that extends across advertising and experiential to include all new content, advertising, merchandising and more.

Hyundai is the exclusive North American automotive sponsor for Disney100, a celebration of the stories and characters that have entertained and inspired people of all ages for a century.