KUALA LUMPUR: Hyundai Motor Asia Pacific unveiled a new chapter of its "Hyundai, Driving Asean as One" campaign film, marking a significant milestone in its title partnership, Hyundai Cup 2026.
The tournament, featuring 11 participating Southeast Asian nations, will take place from July 24 to Aug 26.
Through a compelling story, Hyundai brings to life its vision of a united Southeast Asia, expressed through the spirit of football, the power of shared purpose, and the journeys that connect people across the region.
Hyundai Motor Asia Pacific executive marketing director Faraz Shamsi said Hyundai Cup 2026 is more than a football tournament.
"It is a celebration of what Asean stands for: diversity, resilience, and the unbreakable spirit of togetherness.
"Through this main film and our ‘Driving Asean as One’ campaign, we want every fan across the region to feel that Hyundai is with them on this journey.
"At Hyundai, our vision of Progress for Humanity is not just a tagline; it is our commitment to driving meaningful change and connection in every market we serve," he said.
At the heart of the campaign is Hyundai Stargazer which is the hero model of the Hyundai Cup 2026.
The vehicle was also locally revealed at the recent Kuala Lumpur International Mobility Show 2026.
Designed for connection, comfort and family mobility, the Stargazer embodies the very spirit of “Driving Asean as One”, a vehicle that brings people together, enabling the shared journeys and meaningful moments that define communities across the region.
Within the campaign narrative, Stargazer serves as a symbol of collective movement, carrying the aspirations of an entire region forward.
Also featured in the campaign is Dhika, the internet viral “Aura Farming Boy” sensation, during a Pacu Jalur boat race.
Embodying the values of trust, teamwork, and moving in sync, Dhika has become an inspiring representation of what it means to move forward as one.
Fans across all 11 participating nations can look forward to the ongoing Hyundai Cup 2026 Trophy Tour, match-day stadium activations, exclusive fan giveaways, and test-drive opportunities.
Further details on country-specific activities will be announced by local markets.
