Hyundai's Supernal to lead the way in air mobility

SEOUL/WASHINGTON: Hyundai Motor Group announced today a new company called Supernal, LLC to take its future mobility vision forward.

An evolution of its Urban Air Mobility Division announced at CES 2020, Supernal, will be the binding component of the group’s future mobility vision.

The company is developing a family of electric air vehicles and convening public and private stakeholders to responsibly shape the emerging advanced air mobility industry.

It plans to launch its first commercial flight in 2028 and scale operations, leveraging the group’s manufacturing expertise, as the advanced air mobility market and public acceptance begin to grow in the 2030s.

The initial concept vehicle, the S-A1, made its debut at CES 2020. Supernal aims to develop the concept further and plans to begin certification with US regulatory agencies in 2024.


Its first air vehicle will be electric-powered and autonomous-capable and is planned to accommodate four to five passengers on initial urban and urban-adjacent routes.

Supernal is one of over 50 companies in Hyundai’s network collaborating to make mobility a service, not just a product.

It is working to integrate advanced air mobility into existing transit networks and to shape a seamless intermodal passenger experience.

The vision is for passengers to use a single app – like current rideshare platforms – to plan their journey, which could include taking a car or rail from home to an AAM "vertiport," an eVTOL across town, and an e-scooter for the last mile.

“In adding a new dimension to mobility, we are on a mission to transform how people and society move, connect, and live,” said Hyundai Motor Group president and Supernal CEO Jaiwon Shin.

“We have bold ambitions at Supernal but being first to market is not one of them. We are working to build the right product and the right integrated market, and we will leverage Hyundai Motor Group’s scaled manufacturing expertise to ensure AAM reaches the right price point and is accessible to the masses.”