BEIJING: IM Motors is bringing fashion and automotive design together with the launch of the IM L6 × Prof Jimmy Choo Bespoke Limited Edition.
It is a limited-production electric fastback created in collaboration with internationally renowned footwear designer Choo.
Known as the IM5 in Australia, the IM L6 is the latest expression of IM Motors’ premium electric vehicle philosophy.
IM Motors is a joint venture by SAIC Motor, Alibaba Group and ZJ Hi-Tech to design, develop and produce high-end electric cars.
The new-generation IM L6 and Prof Jimmy Choo Bespoke Limited Edition have been developed for the Chinese market, with no Australian availability announced.
The collaboration sees Choo appointed as Haute Couture Design Master for the new-generation IM L6, with the limited-edition model featuring a series of bespoke details.
Among the most distinctive elements is a bespoke blue interior inspired by the blue satin shoes Choo designed for the late Diana, Princess of Wales, one of the designer’s most renowned clients.
The limited-edition vehicle features crystal-inspired exterior and interior detailing, crystal-look camera covers, bespoke blue brake callipers and a distinctive blue cabin.
For IM Motors, the Jimmy Choo collaboration represents the brand’s ambition to bring together technology and design in new ways.
MG Motor Australia marketing director Dimitri Andreatidis said, “IM Motors is a brand that was created to challenge expectations around what a premium electric vehicle can be, and the Jimmy Choo collaboration is a great example of that ambition.
“The IM5 and IM6 introduces Australian customers to a very different approach to premium electric mobility, where technology and performance are matched by design, individuality and a real sense of personality.
The IM5 and IM6 are currently available in Australia through IM Motors.
