AMI group managing director Datuk Jeffrey Lim Chee Sing astride the Indian Chieftain Dark Horse.
PETALING JAYA: Legendary American motorcycle brand Indian Motorcycle has officially marked its arrival in Malaysia under Spirit Lake Motor Sdn Bhd, a subsidiary of AFY Mobility Industries (AMI).Established in 1901, Indian Motorcycle is America’s oldest motorcycle company, that takes pride in the heritage and performance of the brand.
The Malaysian distributor, Spirit Lake Motor, takes its name from the brand’s iconic manufacturing facility in Spirit Lake, Iowa.
At the launch, guests were treated to a close-up view of Indian Motorcycle’s current portfolio, which includes the Chieftain Dark Horse, Springfield Dark Horse, Scout, Scout Bobber Twenty, Scout Rogue and Scout Bobber.
These models showcase the brand’s signature fusion of classic American styling with modern engineering.
(From left) Indian Motorcycle Malaysia brand manager Lai Wei Keat, AMI group executive chairman Ahmad Faez Tan Sri Yahaya and Lim at the launch.
As the exclusive distributor of Indian Motorcycle in Malaysia, Spirit Lake Motor is going beyond just selling bikes.
It is offering a complete ownership ecosystem: from after-sales support and spare parts to warranty coverage, technical assistance, and official merchandise.
While operations are currently based at AMI’s PJ222 showroom, Spirit Lake Motor is already working on a dedicated flagship 3S showroom and lifestyle hub, slated to open later this year.
The new space will offer sales, service, and spare parts under one roof and will be designed as a gathering point for Indian Motorcycle enthusiasts.
For further details log into, www.indianmotorcycle.com.my
