LONDON: British premium audio brand Bowers & Wilkins has launched a McLaren Edition of its newest flagship wireless headphone, the Px8 with McLaren Automotive.
The Px8 McLaren Edition is built on the reference-standard sound quality of the new Px8, while the premium design honours the partnership with the luxury supercar maker, which has generated ground-breaking innovations for in-car audio.
To celebrate the McLaren and Bowers & Wilkins partnership and the high-performance hybrid McLaren Artura supercar in which the two companies’ award-winning collaboration features, Bowers & Wilkins has created a specially-designed version of its Px8 wireless headphones.
Since 2015, Bowers & Wilkins has been responsible for the development of the high-performance audio systems found in McLaren’s supercars and hypercars.
The Px8 McLaren Edition features a Galvanic grey finish and Papaya orange highlights, the latter inspired by the famous Papaya orange which originated on founder Bruce McLaren’s early racing cars.
Sharing McLaren’s obsession with technical and performance-led aesthetics, the Px8 McLaren Edition headphones offer wireless sound quality synonymous with Bowers & Wilkins.
The core of the McLaren Edition Px8 is an all-new bespoke 40mm Carbon Cone drive units, inspired by technology used in Bowers & Wilkins reference-quality loudspeakers.
The Carbon Cone drive units in the Px8 McLaren Edition are angled inside each earcup to ensure a consistent distance relative to the listener’s ears from every point across the surface of each driver, to produce a more immersive and highly accurate soundstage.
The result is the best sound quality Bowers & Wilkins has ever delivered from a pair of wireless headphones.
The Px8 uses Qualcomm’s aptXTM Adaptive wireless technology to ensure the best possible sound quality from compatible phones, tablets and computers.
USB-C and 3.5mm analogue cable connections are also supported with both cable types included in the matching carry case that accompanies the product.
Whether using wireless or wired connections, the Px8 combines its ultra-high-performance drive unit configuration with powerful Bowers & Wilkins-developed Digital Signal Processing (DSP) to deliver outstanding, 24-bit high-resolution sound quality from leading streaming services.
The Px8 uses proprietary Bowers & Wilkins-optimised noise cancellation technology to effectively shut out unwanted noise.
Six microphones work together to deliver the best results: two measure the output of each drive unit, two react to ambient noise from the outside world and two provide voice clarity with enhanced noise suppression.
The Px8 McLaren Edition will use the same recently upgraded Bowers & Wilkins Music App for set-up and use. The Music App allows Px8 users to stream their chosen music directly from their mobile device to their headphones, with Deezer, Qobuz and TIDAL all supported.
The new Px8 McLaren Edition is now available from the Bowers & Wilkins website and select retailers priced at £699 (RM3,753).