Isuzu Malaysia officially opens new 3S centre with latest corporate image in Jinjang

By CARSIFU | 1 November 2022

KUALA LUMPUR: Isuzu Malaysia Sdn Bhd officially opened its first 3S (sales, service and spareparts) centre bearing the company's latest corporate image in Jinjang, here.The new design of the outlet is part of the company's transformation exercise which is said to be completed by Dec 2024 for the remainder of its 50 outlets located nationwide.

Four more outlets have been earmarked for completion by the end of 2022 while another 26 outlets (2023) and a further 21 outlets (2024) will follow.

During the official opening, the company's chief executive officer, Shunsuke Okazoe, said the new design was aimed at elevating the company's presence while offering its customers a warmer and more inclusive environment.

Isuzu New 3S Centre 3

With an initial investment of RM2.5mil, the 3S centre operated by Autoexec Corporation takes on its new looks upon a 1,400 sq m plot on Jalan Jinjang Permai with its new and bolder signage.

The 3S centre is touted to offer the full range of Isuzu services and products which ranges from the D-Max pick-up truck to light, medium and heavy-duty lorries as well as prime movers.

Okazoe (centre) and Sogo (fourth from right) launching the new facility in the presents of officials from Auto and Isuzu Malaysia.
Okazoe (centre) and Sogo (fourth from right) launching the new facility in the presence of officials from Autoexec Corporation and Isuzu Malaysia.

The facility's newly modernised showroom area is fully air-conditioned while providing a merchandise corner for brand enthusiasts, environmentally friendly digital information panels and a dedicated delivery bay for pickup trucks as well as a new "Hero" vehicle area to showcase the company's flagship model - the D-Max pick-up truck.

With five service bays at present, the newly launched outlet is said to have a service throughput of up to 100 vehicles per month. This will be increased to about 250 units over the next three months.

Isuzu New 3S Centre 2

"This new outlet features a strong brand image to reflect the changing outlook of our retail business," said Okazoe.

The CEO added its modern design elements and improved facilities have the intention to ensure customers not only purchase the best products but also receive corresponding sales and after-sales experience under one roof.

Isuzu New 3S Centre 4

Isuzu Malaysia executive director and chief operating officer (light commercial vehicle division) Kenkichi Sogo said he hopes the company will be able to further improve its current third-place market share of just over 17% at present to become the second best-selling truck brand in Malaysia by year-end.

The COO also revealed that the company sold about 4,300 pick-up trucks alone in 2021, or 12% of the company's total sales.

This year, the company has sold over 7,000 units of pick-up trucks to mark about a 63% increase in year-on-year demand growth so far. - JAY WONG