PETALING JAYA: Isuzu Malaysia posted a new sales record in March with 1,233 units of the third-generation D-Max pick-up truck model finding owners.
The figure also represented the company’s highest monthly sales tally since its inception in 2005.
It also eclipses the previous record of 885 units achieved in December 2014 following the introduction of the highly-popular 3.0-litre V-Cross variant.
March's sales were buoyed by a generous shipment received to address the backlog of orders.
Isuzu Malaysia chief operating officer Kenkichi Sogo said that the ramped-up deliveries from the factory allowed the company to reduce waiting time.
“As a customer-centric brand where our owners depend on Isuzu vehicles to serve them faithfully, our priority was to hasten supply to meet the increased demand for this highly-popular and versatile pick-up truck.
“I wish to thank our customers who have eagerly and patiently waited for their brand new Isuzu D-Max. We hope to continue ramping up supplies over the coming months to further reduce the waitlist for our vehicles,” Sogo said.
The increased supply that was achieved through additional allocation from the factory meant that the top variant delivered in March was of the 1.9 Premium Auto variant with close to 350 units finding their owners.
As a popular choice of Malaysians, the 1.9 Premium Auto variant delivers stylish design, excellent driving performance, premium interior features and the lowest road tax in its segment representing everything desirable in a pick-up truck.
Demand for the popular flagship X-Terrain was also met with an increase of 163 deliveries although this variant, one of the most popular globally was met with limited supplies.
Isuzu Malaysia’s incoming chief executive officer Shunsuke Okazoe said customer satisfaction should be given priority through improved sales and after-sales efforts.
Having served in various international postings in Japan, America, India and Thailand, he has held positions in corporate and sales planning and said his priority during his stint in Malaysia would be to strengthen the Isuzu network and build greater customer satisfaction.
“While Isuzu Malaysia is still a relatively young company, our customer base has grown significantly in the past 17 years. Isuzu’s strong brand reputation, dependable product line-up and a strong support network has helped us create a very strong platform for growth.
“Our immediate aim therefore will be to enhance our support system in tandem with the growing population of Isuzu customers,” said Okazoe.
Okazoe who holds a law degree from Kyushu University, has been involved in the Isuzu business for the past 26 years.
Isuzu Malaysia has 54 outlets positioned strategically in populated centres.
The company will soon embark on a network enhancement exercise to ensure customers enjoy a more comprehensive experience in a conducive and comfortable environment.