Isuzu retains top truck brand titles in Malaysia

By CARSIFU | 28 February 2022

KUALA LUMPUR: The Isuzu brand has retained two titles once again - as Malaysia’s top-selling truck for the eighth consecutive time and as the best-selling light-duty truck for a 12th straight year.

These accomplishments were delivered through the total combined sales of 4,808 units of trucks in all segments and 4,545 units of light-duty trucks that were recorded in 2021.

Isuzu Malaysia chief executive officer Koji Nakamura said the company is extremely thrilled to retain the top spot again for overall truck and light-duty truck categories that it had held for many consecutive years.

“These achievements demonstrate the continuation of our robust footprint and growth in Malaysia, as well as our ability in positioning ourselves to harness the opportunities while tackling the challenges amidst a pandemic-laden market situation.

“It is also particularly significant given how this situation had caused supply chain disruptions such as scarcity of raw materials which has impacted production in the trucking industry,” he said.

Isuzu Malaysia also said its extensive dealer network across the country had contributed to the brand’s continuous market-leading successes.

It said that the regular communications between head office and dealer partners had fostered strong relationship which enabled Isuzu Malaysia to capture on-ground market intelligence and deliver what customers need.

Isuzu Malaysia chief operating officer Atsunori Murata said its dealers' close rapport with the customers had allowed constantly feedback gathering about the customers’ business situation and trucking solutions requirements.

“With these crucial ‘on-ground’ market information, our sales and aftersales teams could identify what are the gaps and work towards maintaining the strength of their respective operations for the benefit of our customers,” Murata said.

Murata also the company had re-strategised to digital communications to connect with customers after the pandemic prevented face-to-face visits.

In the last two years, Isuzu Malaysia had rolled out several strategic initiatives such as partnering with new dealers and opening of new centres, introduction of new product innovation which is the ELF range with Isuzu Safety Plus for greater safety and efficiency, plus on-time truck delivery to customers.

Murata also said the company is appreciative of all its customers and would continue to remain focused on providing more excellence and value through outstanding products and services to support their varied trucking needs.

For details on Isuzu’s range of vehicles, call tel: 1-300-88-1133 or visit