The marque plans a comeback with three electric vehicles, starting with an electrified version of the Ypsilon runabout to be followed by a zero-emission Delta hatchback and an unnamed crossover.
Lancia is one of Italy's most famous car brands and became a part of Fiat in 1969. It is now owned by the Franco-Italian-American Stellantis group.
No Lancia models have been offered outside Italy since 2015 and the brand's only badged product is the combustion engine Ypsilon which has been selling in Italy only.
Lancia's CEO Luca Napolitano confirmed the comeback to the motoring trade paper Automotive News and said deliveries would begin to Austria, Belgium, France, Germany and Spain in 2024. There was no word on the US or Asian markets.
Designer Jean-Pierre Ploue is in charge of the visuals for the new cars and Napolitano promised these would embody "Italian elegance with soft lines and a high quality finish."
Lancia was famous for its rally-proven Fulvia and later Delta Integrale models.
It later failed to make much headway in competing with premium saloons from BMW and Mercedes-Benz premium with the upmarket Thesis limousine.
The model was deleted from the range in 2009.
