The move follows an earlier pledge by its Franco-Italian-American parent company Stellantis that it would try to revive the cult Lancia marque, which largely disappeared from the market after a decline in the 1990s.
Stellantis previously indicated that there will be more than one model for the brand and sales would resume outside of Italy for the first time since 2017.
Presenting a new Lancia logo, as well as a sci-fi looking sculpture teasing the brand’s new design language, Lancia chief Luca Napolitano said "the new era of Lancia is beginning."
"We like to call Lancia a classic progressive brand," said the CEO at the Lancia Design Day presentation at the end of November.
Lancia's new logo is the eighth in its 116-year history and will be introduced in the new Ypsilon and its updated dealer network in early 2024.
The new aluminium logo keeps the familiar outer shield shape and the inner circle found in previous versions, but adopts a different font and is on a shiny background. The left-side vertical line is a lance inspired by the 1957 emblem.
Lancia said the curves of the abstract-looking sculpture which serves as a design study are inspired by the classic Aurelia B20 and the Flaminia, even if the boat-like study has neither a cabin nor wheels. It does feature a circular sunroof, however.
Industry insiders believe the plan is to launch three electric cars on the European market every two years until 2028: the Ypsilon (2024), the SUV Aurelia and an electric version of the Delta (2028). Not much is known about the trio yet.
The petrol-engined Ypsilon still sells well and it will be both the brand's last model with an internal combustion engine and the first with an e-drive.
The electric car will be based on the electric version of the Common Modular Platform, like the Peugeot 208, Opel Mokka and DS3 Crossback.
