Jaecoo Malaysia goes for working professionals with new programme

PETALING JAYA: Jaecoo Malaysia is introducing a "Professional Affiliates Programme" (PAP), a move aimed at growing its customer base among working professionals and corporate clients in Malaysia.

The programme starts this month and offers purchase discounts on the Jaecoo J7 All-Wheel Drive, Two-Wheel Drive, and Plug-in Hybrid Vehicle (PHEV) models.

Eligibility for the PAP extends to individuals who are members of professional organisations, associations, financial and insurance services, corporate bodies, and recognised Jaecoo brand ambassadors.

The programme also covers immediate family members, including spouses, parents, and children of eligible participants.

To join, buyers must visit any authorised Jaecoo showroom in Malaysia and provide documentation such as proof of membership in a professional body or proof of employment. Jaecoo dealers will advise on the required documents for verification.

The move is part of Jaecoo Malaysia’s strategy to strengthen its brand presence and foster closer relationships with customers.

New owners under the programme will also gain access to the J-Club community, which offers opportunities for engagement with other Jaecoo owners and participation in social activities.

Interested parties can visit Jaecoo Malaysia's official website or follow its social media platforms for more information about the programme.

This move follows Jaecoo’s broader efforts to attract premium SUV buyers in Malaysia, offering advanced technology and after-sales support as part of its customer proposition.