LONDON: Jaecoo has been named the most searched Chinese car brand in the UK, according to Google UK’s Year in Search 2025.
“Jaecoo cars” featured prominently in the UK top 10 trending car searches for 2025, ranking third overall, alongside long-established European and Korean nameplates and ahead of several legacy manufacturers.
For its 91 retailers, the rise of Jaecoo in search behaviour points to increasing brand recognition, translating into showroom consideration.
Jaecoo, one half of the Omoda Jaecoo brand house, achieved a 3.39% share of the UK new car market in November – according to data from the Society of Motor Manufacturers and Traders (SMMT).
Jaecoo UK CEO Gary Lan said, “Being recognised by Google as the most searched Chinese car brand in the UK is a significant milestone for Jaecoo. It shows that British consumers are actively seeking new brands that offer distinctive design, advanced technology and all-encompassing value."
"With 2026 a big year for Omoda with the Omoda 7, we expect our sister marque to also have high search volumes on Google.”
Jaecoo UK expects digital interest to play an increasingly important role in shaping future demand across both retail and fleet markets.
There are more than 26,000 Jaecoo 7s now on UK roads – and the SUV (sport utility vehicle) was the UK’s best-selling Chinese car in October (SMMT records).
Also, launched earlier this year, the Jaecoo 5 has become the brand’s first pure electric model, with the compact SUV offered in both EV (electric vehicle) and ICE (internal combustion engine) versions.
