LONDON: In the UK automotive market, 2025 belonged to Jaecoo.
As the brand marks its first year in the UK, Jaecoo delivered 33,173 units (from Jan 31, 2025 to Jan 31, 2026) in one of the most decisive debut performances seen in over a decade.
Launched in January 2025 alongside the Jaecoo 7 model, the brand entered the market with a clear proposition.
With more than 33,000 new vehicle registrations in the last 12 months, Jaecoo became the fastest-growing mainstream automotive brand the UK has seen in the past 10 years.
At the heart of that success is the Jaecoo 7, which finished the year as the most popular retail car in the UK this month, with over 30,100 units sold in the brand’s first year alone.
The Jaecoo 7, particularly in plug-in hybrid form through the new-energy Super Hybrid System (SHS) powertrain, played a particularly significant role.
Accounting for 70% of all Jaecoo 7 sales in 2025, the SHS model resonated strongly with customers.
Alongside the availability of a conventional ICE powertrain, the Jaecoo 7 range reflects the brand’s commitment to offering variety.
The brand’s distinctive waterfall grille, confident SUV proportions and considered technology offering have helped set its models apart in a competitive segment.
Further momentum was added through the expansion of the range with the introduction of the Jaecoo 5 and the all-electric Jaecoo E5.
Jaecoo UK CEO Gary Lan said: “Our first year has been about building trust through product and delivery. From the launch of the Jaecoo 7 to the expansion of the range and dealer network, the focus has been on offering genuine choice, strong value, and a level of support that customers can rely on."
"The results we’ve seen in 2025 give us confidence as we continue to invest in our products, our network, and our aftersales support, ensuring Jaecoo remains competitive and relevant in an ever-evolving market.”
Together with sister brand Omoda UK, the brand house started 2026 strongly, representing 4.65% of the market.
