JOHOR BARU: Johor Darul Ta'zim Football Club (JDT) has announced a partnership with world renowned Aston Martin Asia that will further emphasise the Southern Tigers as a leading football brand in the region.
The partnership would also see Aston Martin release a limited edition JDT-themed design for their range of cars that will be sold by the club.
"We are proud and delighted to have reached an agreement with the brand's headquarters based in the United Kingdom and Asia office.
"The partnership with the British auto racing outfit is not only valuable monetarily to JDT, but is also a deep-rooted relationship that is going to develop opportunities for JDT, Johor and Aston Martin Racing in various areas over the coming years," said the club in a statement here on Tuesday.
The partnership can also be described as "champions in their respective fields teaming up", as JDT are the current seven times consecutive Malaysia Super League winners, while Aston Martin Racing are the 2020 Le Mans Endurance champion.
JDT are winning on the field with consistent success and dominating headlines off the pitch with its world-class infrastructure, brand power and relationships with renowned international clubs, personnel, organisations and business entities.
Aston Martin Racing is one of the many international brands currently on board with the Southern Tigers. Among the other renowned international sponsors and partners include Unicef, Nike, Hublot, Subway, F&N, SWAG EV and more.
The ties with international brands also signify the club's growth in brand power and stature domestically and internationally since Tunku Mahkota Johor Tunku Ismail Ibni Sultan Ibrahim set up JDT in 2013.
