KUALA LUMPUR: Jetour, as the key sponsor and official car partner of the recent Malaysia Sarong Music Run (MSMR) 2025, amplified the festivities with its bold brand presence and engaging activations.
MSMR 2025 had brought the heart of Kuala Lumpur to life with an electrifying fusion of sports, music, and culture.
In its 2025 edition, MSMR saw over 10,000 registered runners and 30,000 concert-goers, making it one of the most highly attended editions since the event’s inception.
The bustling KLCC area was transformed into a sea of vibrant sarongs, with participants of all ages coming together to celebrate unity, fitness, and culture.
As the exclusive automotive partner, Jetour complemented the event’s energy by showcasing its Dashing and VT9 SUVs (sport utility vehicles).
The festivities began during the race kit collection, where participants not only prepared for the run but also had the chance to explore Jetour’s latest SUV line-up up close, discovering the vehicles’ features and technology.
This momentum carried into event day, where a patriotic crowd gathered in the spirit of celebration and connected with the brand once again at Pavilion Kuala Lumpur.
Live radio interactions and unlimited commemorative photo prints gave fans memorable keepsakes, while mobile display vehicles and surprise giveaways at the finish line added to the festive atmosphere.
One of the day’s highlights was the Jetour car convoy, which set the pace for the 5km fun run as it flagged off from KLCC.
The convoy brought added energy to the evening as it made its way through Kuala Lumpur’s streets before concluding at Wisma BSN.
“Jetour is more than producing cars — it’s about inspiring a lifestyle that is youthful, dynamic, and socially connected,” said Jetour International president Ke Chuandeng.
“The Malaysia Sarong Music Run gave us a valuable opportunity to engage with the community and future generations in a way that was both meaningful and memorable.”
