SERDANG: Chery Auto's sub-brand Jetour marked its entry into global right-hand-drive (RHD) markets recently at the 2024 Malaysia Auto Show, and showcased its X70 PLUS and Dashing SUVs.
The Jetour X70 PLUS can come in a 7-seater form, and will rival the likes of the Proton X90 and Chery Tiggo 8 Pro in Malaysia.
It measures 4,749mm (length), 1,900mm (width) and 1,720mm (height) with a 2,720mm wheelbase.
In the Philippines, it is offered with a 1.5-litre turbocharged four-cylinder engine producing 156PS at 5,500rpm and 230Nm of torque from 1,750rpm to 4,000rpm.
Power is sent to the front wheels via a 6-speed wet dual-clutch automatic transmission.
Meanwhile, the Dashing (same powertrain as the X70 PLUS) is a 5-seater SUV that rivals the likes of the Honda CR-V and Toyota Corolla Cross.
JETOUR Malaysia RHD Launch Event (PRNewsfoto/JETOUR AUTO)
In a statement, Jetour said Malaysia is a strategic RHD market for the brand and over the next five years,
The brand plans to develop a sales network of 80 outlets in Malaysia and achieve a 150,000-unit sales target over the next 5 years.
According to Kevin Xu, vice president of Jetour International, the brand has plans for marketing, services, finance, local manufacturing, and parts localisation in Malaysia, and will also export to other markets in Southeast Asia.
Nor Kamalah Hashim, director of Jetour Auto Malaysia, said, "As a new auto brand, Jetour has achieved remarkable sales of over 1.1 million units within only 68 months. We are confident in JETOUR's performance in Malaysia. In 2025 and 2026, we plan to introduce more models, including traditional ICE vehicles, PHEVs, and BEVs, satisfying users' demands for economical and environment-friendly travel in Malaysia."
In the second half of 2024, Jetour will enter markets such as Indonesia, Thailand, and South Africa.
Jetour also plans to launch RHD models of its off-road travel T series in the first quarter of 2025.
Jetour Auto has entered over 50 countries and regions, including the Middle East, Central and South America, Africa and Asia-Pacific.
Its "International Million Strategy" is targetting that by 2030, the brand will have over 1,600 distribution outlets and 10 KD (knocked down) assembly plants for more than 80 markets worldwide and achieve over 1 million unit sales and 100 billion yuan in revenue.
