KUALA LUMPUR: Jetour has unveiled its new logo in Malaysia, and the refreshed identity reflects the Chinese automaker's ambition to further elevate its brand presence in the country in 2026.
Jetour said that introducing its new logo in Malaysia underscores the country’s importance in the brand’s Southeast Asian growth plan.
In 2026, the brand will continue to strengthen its presence with a growing product portfolio, including the introduction of its T-Series models.
Jetour said this also reinforces its commitment to redefining journeys, from everyday mobility to adventure-led travel experiences, as it advances towards its vision of becoming the world’s leading hybrid off-road brand.
The new Jetour logo draws inspiration from the Chinese character “行” (xing), symbolising moving forward steadily”.
The brand’s initials, J and T, are integrated into the design to resemble 行, creating a visual identity that conveys mobility, progress, and vitality.
Its dynamic shape evokes an intersection of possibilities, reflecting Jetour’s belief that every journey, whether across city streets or rugged terrain, can open up new experiences.
Jetour Auto Malaysia CEO Fu Yong said, “The new logo embodies the spirit of Jetour and our philosophy of ‘defining travel by action’. It represents energy, optimism, and the limitless possibilities that lie ahead for our customers."
"In Malaysia and beyond, we aim to redefine what it means to travel, combining performance, technology, and lifestyle in ways that inspire new experiences.”
Since establishing its presence in Malaysia in 2024, Jetour has pursued its “Travel+” strategy.
On the product side, Travel+ delivers all-terrain off-road capability, spacious interiors, smart intelligent control, and environmentally friendly designs.
On the lifestyle side, it offers high-quality accessories, multifunctional travel stations, user benefits, and customised vehicle refits.
